订单农业对辣椒种植户绿色生产技术采纳行为的影响研究

doi:10.13733/j.jcam.issn.2095-5553.2025.05.043

摘要/Abstract

摘要： 订单农业作为联结小农户和大市场的最佳途径，能有效带动农户绿色生产转型。基于新疆博湖县、焉耆县、和硕县、温宿县4个辣椒主产县380份辣椒种植户的调研数据，通过倾向得分匹配法实证分析订单农业对辣椒种植户绿色生产技术采纳的影响。结果表明：订单农业能有效带动辣椒种植户绿色生产技术采纳程度。不同订单模式带动辣椒种植户绿色生产技术采纳效果存在差异，订单农业对不同资源禀赋辣椒种植户绿色生产技术采纳的影响效果不同，对专业化程度高的辣椒种植大户带动效果更好。订单农业主要通过收益预期和质量监督机制影响辣椒种植户绿色生产技术采纳。基于此，建议进一步支持和引导订单农业发展，完善主体间利益联结机制，推动农业绿色高效发展。

关键词: 订单农业, 绿色生产技术采纳, 辣椒种植户, 作用机制, 倾向得分匹配

Abstract: Contract farming, as an effective link between smallholder farmers and large markets, can drive the transformation to green production practices. Based on survey data from 380 chili growers in four major chiliproducing counties in Xinjiang, namely, Bohu, Yanqi, Heshuo, and Wensu, this study employs the propensity score matching （PSM） method to empirically analyze the impact of contract farming on the adoption of green production technologies by chili growers. The results show that contract farming effectively promotes the adoption of green production technologies among chili farmers. However, the effectiveness varies across different contract models and resource endowments, with larger and more specialized chili producers benefiting more significantly. Contract farming mainly influences pepper growers adoption of green production technologies through income expectations and quality supervision mechanisms. Based on these findings, this study suggests further supporting and guiding the development of contract farming, improving the benefitsharing mechanism among stakeholders, and fostering the green and efficient development of agriculture.

Key words: contract farming, adoption of green production technologies, chili growers, mechanisms, propensity score matching

中图分类号:

F323.3

马桂芬, 赵达君, 陈玉兰, 宋增辉, 郅建迪. 订单农业对辣椒种植户绿色生产技术采纳行为的影响研究[J]. 中国农机化学报, 2025, 46(5): 334-342.

Ma Guifen, Zhao Dajun, Chen Yulan, Song Zenghui, Zhi Jiandi. Study on the impact of contract farming on the adoption of green production technologies by chili growers [J]. Journal of Chinese Agricultural Mechanization, 2025, 46(5): 334-342.

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