Abstract: Rural revitalization cannot be separated from the popularization and application of agricultural mechanization, but farmers still face diversified risks in the process of agricultural mechanization, and the management mode of agricultural machinery insurance is in urgent need of optimization. This paper analyzed the practical basis for the choice of agricultural machinery insurance operation mode from the aspects of agricultural geographical conditions, regional economic development level and agricultural insurance market development, and sorted out the typical models of Japan and other countries or regions, and further aimed at the main problems existing in the agricultural machinery insurance operation mode in China. The optimization suggestions are put forward from the aspects of expanding the insurance scope, strengthening the policy attribute of agricultural machinery insurance, strengthening the publicity and unified management, strengthening the toplevel design and infrastructure construction.

Key words: rural revitalization, agricultural insurance, agricultural machinery mutual insurance business model

摘要： 乡村振兴离不开农业机械化的推广应用，但在农业机械化推进过程中农户面临多样化的风险，农机保险经营模式亟待优化。从农业地理条件、地区经济发展水平及农业保险市场发达程度等方面分析农机保险经营模式选择的现实依据，对日本等国家或地区的典型模式进行梳理，进一步针对我国农机保险经营模式存在的主要问题，从扩大保障范围、强化农机保险的政策性属性、增强宣传与统一管理力度、加强顶层设计和基础设施建设等方面提出优化建议。

关键词: 乡村振兴, 农业保险, 农机互助保险经营模式