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Journal of Chinese Agricultural Mechanization

Journal of Chinese Agricultural Mechanization ›› 2022, Vol. 43 ›› Issue (7): 230-236.DOI: 10.13733/j.jcam.issn.20955553.2022.07.032

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Study on the coupling and coordinated development of leisure agriculture and rural tourism industry under the background of rural revitalization: Take the Yangtze River Delta region as an example

Shi Xundong, Yao Guanxin, Xu Jing, Zhang Sijia.   

  • Online:2022-07-15 Published:2022-06-27

乡村振兴背景下休闲农业与乡村旅游产业耦合协调发展研究——以长三角地区为例

史训东1, 2,姚冠新1, 2, 3,徐静1, 2, 3,张思佳1, 2   

  1. 1. 扬州大学商学院,江苏扬州,225127; 2. 江苏现代物流研究基地,江苏扬州,225127;

    3. 中国大运河研究院,江苏扬州,225009
  • 基金资助:
    国家自然科学基金项目(72103178、71773104);江苏省人文社科基金重点项目(20GLA002);江苏省决策咨询研究基地课题(21SSL048)

Abstract: Based on the coupling coordination mechanism of leisure agriculture and rural tourism,  this paper takes the Yangtze River Delta as an example,  selects corresponding indexes from 2014 to 2020 to construct the evaluation index system of leisure agriculture and rural tourism industry development,  and makes an empirical study on the coupling coordination degree of leisure agriculture and rural tourism industry by using entropy method and coupling coordination degree model. The empirical study shows that the coupling degree of leisure agriculture and rural tourism industry in the Yangtze River Delta increased steadily from 2014 to 2019,  and the industrial integration level improved. In Jiangsu Province,  the coupling degree of leisure agriculture and rural tourism industry increased from 0.595 7 in 2014 to 0.972 5 in 2019,  showing an overall growth trend. The coupling degree of the two major industries in Anhui province fluctuated slightly,  with the lowest value of 0.868 9 in 2018 and the highest value of 0.987 3 in 2019. Zhejiang is different from Jiangsu and Anhui Provinces,  showing a high level of industrial coupling in 2014,  and has maintained a high level of development in the study period. Therefore, the ranking in terms of industrial coupling is  Zhejiang > Anhui > Jiangsu. At the same time,  Jiangsu and Anhui gradually developed from the rural tourism leading type to the leisure agriculture leading type,  while Zhejiang alternately took the lead in the development level of the two industries,  and the difference in development level is the smallest among the three provinces. It can be seen that the two industries in Zhejiang support each other and promote each other significantly. In addition,  the coupling results show that the epidemic has a certain negative impact on the integration of agriculture and tourism.


Key words: integration of agriculture and tourism, Yangtze River Delta, rural revitalization, coupling coordination degree, entropy method

摘要: 依据休闲农业与乡村旅游两大产业耦合协调机理,以长三角地区为例,选取2014—2020年相应指标构建休闲农业和乡村旅游产业发展评价指标体系,利用熵值法和耦合协调度模型对二者耦合协调度做出实证研究。实证研究表明:2014—2019年长三角地区休闲农业和乡村旅游产业耦合协调度整体呈现平稳上升态势,产业融合水平整体向好,其中江苏省休闲农业与乡村旅游产业耦合度从2014年的0.595 7上升至2019年的0.972 5,整体呈现增长态势;安徽省两大产业耦合度出现较小的波动,最低值为2018年的0.868 9,最高则出现在2019年,值为0.987 3;浙江则不同于江皖两省,2014年就呈现出高度的产业耦合水平,并在研究期内一直保持高水平发展。因此,从产业耦合度的角度而言,浙江>安徽>江苏。同时,江苏和安徽从开始的乡村旅游主导型逐渐发展为休闲农业主导型,而浙江则两产业发展水平交替领先,且发展水平差值在三省当中最小,可见浙江的两大产业相互支撑、相互促进作用显著。此外,通过耦合结果发现疫情对农旅融合具有一定的负面影响。


关键词: 农旅融合, 长三角, 乡村振兴, 耦合协调度, 熵值法

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