Abstract: Agricultural socialization service is an important means to realize the modernization of agriculture, rural areas and farmers, and also an important way to realize the effective connection between rural revitalization and common prosperity. In order to objectively grasp the development context and future development trend of the research on agricultural socialization service in China, this paper selects 649 literatures in the field of agricultural socialization service from 1992 to the first half of 2023 through the database of China National Knowledge Network (CNKI), and draws a visualization map with CiteSpace software to summarize the research hotspots and knowledge progress. The results show that the research on agricultural socialization service can be divided into two periodssuch as the exploration period and the development period. The core author group is weak, the cooperation spirit between scholars and research institutions is lacking, and no significant “team effect” has been formed. Research hotspots mainly focus on agricultural socialization service itself, land transfer, rural revitalization, and the effective connection between small farmers and agricultural modernization. From the perspective of the overall research trend, the effective connection operation mechanism of rural revitalization, agricultural modernization and agricultural socialization service will become the key follow‑up research areas. Therefore, scholars should strengthen cooperation and exchanges with institutions, and devote themselves to building a more comprehensive theoretical system for the study of agricultural socialization service, so as to provide effective reference for the subsequent development of agricultural socialization service on the basis of enriching research perspectives.

Key words: agricultural socialization service, CiteSpace, rural revitalization, small farmers, agricultural modernization

摘要： 农业社会化服务是实现农业农村农民现代化的重要手段，也是实现乡村振兴和共同富裕有效衔接的重要方法。为客观把握我国农业社会化服务研究领域发展脉络和未来发展趋势，利用中国知网(CNKI)数据库筛选得到1992—2023年上半年农业社会化服务领域的649篇文献，借助CiteSpace软件绘制可视化图谱进行研究热点及知识进展总结。结果表明：农业社会化服务研究阶段大致可以分为探索期和发展成熟期，且核心作者群体力量薄弱，学者和研究机构间缺乏合作，尚未形成显著的“团队效应”；研究热点主要集中在探索农业社会化服务本身、土地流转、乡村振兴、小农户与农业现代化有效衔接等方面，从总体研究趋向来看，乡村振兴、农业现代化和农业社会化服务有效衔接运行机制将成为后续重点研究领域。故学者应加强和机构之间的合作交流，致力于构建更为综合的农业社会化服务研究理论体系，以期在丰富研究视角的基础上，为后续农业社会化服务发展提供有效借鉴。

关键词: 农业社会化服务, CiteSpace, 乡村振兴, 小农户, 农业现代化