Developing agricultural new quality productivity provides an opportunity for agricultural machinery service outsourcing. This article uses panel data from 29 provinces in China from 2011 to 2022 to construct and measure agricultural new quality productivity,and further explores the impact mechanism and effect of agricultural new quality productivity on agricultural machinery service outsourcing. The results reveal that agriculture new quality productivity significantly promotes agricultural machinery service outsourcing, and this conclusion remains robust even after using the instrumental variable method, replacement estimation method, excluding samples from municipalities directly under the central government, and tail reduction treatment. Specifically, for each unit increase in agricultural new quality productivity, the outsourcing of agricultural machinery services will increase by 5.94 units. Mechanism analysis shows that non‑agricultural employment plays a partial mediating role in the impact of agricultural new quality productivity on agricultural machinery service outsourcing. Heterogeneity analysis shows that the promotion effect of agricultural new quality productivity on agricultural machinery service outsourcing is greater in non major grain producing areas and hilly mountainous regions. Based on this, the following suggestions are proposed to accelerate the development of new agricultural productivity, promote high‑quality and comprehensive employment of rural labor, and formulate differentiated support policies according to the actual situation in different regions.

"> agricultural new quality productivity, agricultural machinery service outsourcing, non?agricultural employment, agricultural modernization