关键词: 农旅融合, 长三角, 乡村振兴, 耦合协调度, 熵值法

Abstract: Based on the coupling coordination mechanism of leisure agriculture and rural tourism,  this paper takes the Yangtze River Delta as an example,  selects corresponding indexes from 2014 to 2020 to construct the evaluation index system of leisure agriculture and rural tourism industry development,  and makes an empirical study on the coupling coordination degree of leisure agriculture and rural tourism industry by using entropy method and coupling coordination degree model. The empirical study shows that the coupling degree of leisure agriculture and rural tourism industry in the Yangtze River Delta increased steadily from 2014 to 2019,  and the industrial integration level improved. In Jiangsu Province,  the coupling degree of leisure agriculture and rural tourism industry increased from 0.595 7 in 2014 to 0.972 5 in 2019,  showing an overall growth trend. The coupling degree of the two major industries in Anhui province fluctuated slightly,  with the lowest value of 0.868 9 in 2018 and the highest value of 0.987 3 in 2019. Zhejiang is different from Jiangsu and Anhui Provinces,  showing a high level of industrial coupling in 2014,  and has maintained a high level of development in the study period. Therefore, the ranking in terms of industrial coupling is  Zhejiang > Anhui > Jiangsu. At the same time,  Jiangsu and Anhui gradually developed from the rural tourism leading type to the leisure agriculture leading type,  while Zhejiang alternately took the lead in the development level of the two industries,  and the difference in development level is the smallest among the three provinces. It can be seen that the two industries in Zhejiang support each other and promote each other significantly. In addition,  the coupling results show that the epidemic has a certain negative impact on the integration of agriculture and tourism.

Key words: integration of agriculture and tourism, Yangtze River Delta, rural revitalization, coupling coordination degree, entropy method