Based on the image repair theory, combined with the characteristics of mobile Internet environment and the situation of China's agricultural mechanization, this paper analyzes two videos of agricultural machinery equipment quality disputes on Sina News app and Toutiao app and provides suggestions for crisis communication of Chinese agricultural machinery enterprises. Crisis communication should be executed online and offline. Image repair strategies should be combined with actions,eight image repair strategies of agricultural machinery enterprises are recommended that include: deny the false part of the event; explain it is an accident; show the motivation; show the contribution; give financial compensation; show the corrective measures; apologize for the wrong part; asking for advice.