Abstract: In order to identify the main factors affecting farmers adoption behavior of advanced technology for agricultural machinery and promote high quality and efficient development of agricultural mechanization, this paper using the logistic model analyzed the influence of personal characteristics, family characteristics, technology usefulness, technology ease of use and social environment, based on questionnaire survey data of 339 peasant households. The results showed that education level, household income, improving efficiency, improving working environment, availability, convenience of operation, government support and neighborhood influence exhibited significant positive influence on the adoption of agricultural machinery advanced technology to farmers. Household income, improving working environment and government support were significant at the level of 1%, improving efficiency, convenience of operation and neighborhood influence were significant at the level of 5%, education level and availability were significant at the level of 10%; and the number of agricultural machinery was a significant negative influence at the level of 10%. Finally, the paper suggested formulation of targeted policies and measures by relevant departments to promote training of agricultural machinery practitioners, strengthen publicity and promotion, and increase support to advanced technology.

Key words: agricultural machinery, power shift, adoption behavior, Logistic model

摘要： 为识别农户采纳农业机械先进技术的主要影响因素，促进农业机械化高质高效发展，基于全国339份农户问卷调查数据，运用logistic模型分析农户个人特征、家庭特征、技术有用性、技术易用性和社会环境对其采纳农业机械先进技术的影响。结果表明：农户教育水平、家庭收入、提高工作效率、改善工作环境、可获得性、操作方便性、政府支持和邻里影响8个因素对农户采纳农业机械先进技术具有显著正向影响，其中家庭收入、改善工作环境和政策支持在1%水平上显著，提高生产效率、操作方便性和邻里影响在5%水平上显著，教育水平和可获得性在10%水平上显著；农业机械数量对农户采纳农业机械先进技术在10%水平上具有显著负向作用。因此，建议相关部门应在推动农机从业人才培养、强化先进技术宣传推广和加大支持力度等方面制定针对性的政策措施。

关键词: 农业机械, 动力换挡, 采纳行为, logistic回归模型