Abstract: Smart agricultural machinery is widely used in the market, and also contributes to the development of modern agriculture. A questionnaire survey was conducted among the rural supply and demand subjects in Hebei province to understand the cognition and support willingness of the supply and demand parties to the smart agricultural machinery service. The results showed that on the supply side of agricultural machinery, these variables had a good degree of explanation to support the intention to promote and apply smart agricultural machinery. These variables were education level, whether they are satisfied with the purchase subsidy of intelligent agricultural machinery in China, whether they think the promotion of intelligent agricultural machinery in China is in place, whether they think the promotion level of intelligent agricultural machinery is synchronized with the popularization of information technology, and whether they are satisfied with the type and level of intelligent agricultural machinery equipment structure. The prediction accuracy was 82%, and the overall effect of the model was well fitted. On the demand side of agricultural machinery, the prediction accuracy reached 74.3%, and the model had statistical significance. However, factors such as age structure of agricultural machinery demanders, approximate annual income, and whether the policy support for intelligent agricultural machinery technology and research and development needed to be changed at the present stage in China were not enough to explain the support intention for the promotion and application of smart agricultural machinery. Finally, some measures such as improving the educational cognition level of agricultural machinery supply and demand subjects, promoting the popularization level of intelligent agricultural machinery, improving the types and levels of intelligent agricultural machinery equipment structure, and strengthening the government’s subsidy for the purchase of intelligent agricultural machinery were put forward.

Key words: rural supply and demand entities, smart agricultural machinery, promotion and application, willingness to support, cognitive situation

摘要： 智慧农机在市场中应用广泛，同时也为现代农业的发展提供助力。通过对河北省域农村供需主体进行问卷调查以了解供需双方对智慧农机服务的认知情况与支持意愿。结果表明：农机供给侧方面，受教育程度、对我国的智能化农机购置补贴力度是否感到满意、认为我国对智能化农机推广是否到位、认为智能化农机推广水平与信息化普及是否同步、对智能化农机装备结构种类层次是否满意等变量因素对智慧农机推广应用的支持意愿有较优异的解释度，预测准确率达到82%，模型整体效果拟合良好。农机需求侧方面，预测准确率达到74.3%，模型具有统计意义，但是农机需求者年龄结构、大概年收入、认为我国现阶段对农业机械智能化技术和研发的政策支持是否需要改变等因素对智慧农机推广应用的支持意愿解释度不够。最后，提出应提升农机供需主体的受教育认知水平和提升智能化农机推广水平、完善智能化农机装备结构种类层次和增强政府对智能化农机购置补贴力度等措施。

关键词: 农村供需主体, 智慧农机, 推广应用, 支持意愿, 认知情况