关键词: “厕所革命”, 改厕行为, 使用行为, 悖离, 技术接受

Abstract: The improvement of human settlement environment is an inevitable requirement for rural revitalization, and “Toilet Revolution” is a key link, and the low utilization rate of sanitary latrines is undoubtedly a major practical problem to be solved urgently in the current “Toilet Revolution”. Therefore, based on technology acceptance model, this paper explored the reasons for the paradox between farmers toilet switching and their use behaviors, and analyzed the influencing factors and internal mechanism by using the survey data of micro farmers in Ningxia and the binary Logit model. The results showed that 89.14% of the rural households in the sample had completed the renovation of their toilets, but 3969% of the sanitary toilets transformed had been idle for a long time, there was a significant contradiction between the renovation of household toilets and their use behaviors. The difference of toilet transformation methods and peasant households use conditions, as well as the influence of herd mentality of farmers, led to a polarization trend of the utilization of hygienic toilets at the village level. The apparent reason for the idleness of hygienic toilets was the increase in the living cost of farmers, but in fact it was their ideological negativity and conditional constraints. Moreover, farmers demand and participation of sanitary latrines were still at a low level due to the structural bias of perceived usefulness, inconvenience of facilities and perceived ease of use. In view of this, some policy suggestions, such as rectifying and improving the existing stock and scientifically planning the future increment, are put forward in this paper to help give full play to the main role of farmers, stimulate their demand for hygienic toilets and improve their responsibility and willingness to use toilets.

Key words: rural toilet revolution, behaviors of changing toilet, behaviors of applying, paradox, new technology adoption