资本禀赋、感知价值、政府规制对农户绿色技术采纳行为的影响——基于四川省大竹县422份农户调查数据

doi:10.13733/j.jcam.issn.2095‑5553.2024.08.048

摘要/Abstract

摘要： 农户对绿色技术的采纳是实现农业绿色发展的关键，为系统剖析影响农户采纳绿色技术的机理，基于四川省大竹县422份农户调研数据，并运用有序Probit模型实证分析资本禀赋、感知价值、政府规制对农户绿色技术采纳行为的交互影响。结果表明：资本禀赋的大小在很大程度上反映农户的绿色技术采纳行为，且经济资本禀赋（0.554）>文化资本禀赋（0.524）>社会资本禀赋（0.160），呈现出资本禀赋越高，绿色技术采纳的意愿越强烈的意向；经济感知价值（0.869）、生态感知价值（0.783）、社会感知价值（0.469）均正向激励农户的绿色技术采纳行为，并且当资本禀赋越高、感知意愿越强时，对农户的激励效应更加凸显；政府规制（0.013）可强化农户的感知价值，提高农户对绿色生产技术的采纳行为。在此基础上，提出完善绿色农产品交易市场、推动农户孕养正确生态价值观、强化政府规制等对策建议。

关键词: 资本禀赋, 感知价值, 政府规制, 绿色技术采纳行为, 有序Probit模型

Abstract: The adoption of green technology by farmers is the key to achieve green development of agriculture. In order to systematically analyze the mechanism affecting the adoption of green technology by farmers, based on 422 survey data of farmers in Dazhu County, Sichuan Province, the orderly Probit model was used to empirically analyze the interactive influence of capital endowment, perceived value and government regulations on the adoption behavior of green technology by farmers. The results show that the size of capital endowment reflects the green technology adoption behavior of farmers to a large extent, and the economic capital endowment （0.554） > cultural capital endowment （0.524） > social capital endowment （0.160）, indicating that the higher the capital endowment, the stronger the intention of green technology adoption. Perceived economic value （0.869）, perceived ecological value （0.783）, and perceived social value （0.469） all positively stimulates farmers' green technology adoption behavior, and the higher the capital endowment, the stronger the perceived intention, the more prominent incentive effect on farmers. Government regulation （0.013） can strengthen farmers' perceived value and improve their adoption of green production technologies. On this basis, countermeasures and suggestions are put forward to improve the green agricultural products trading market, promote the correct ecological values of farmers' maternity and rearing, and strengthen government regulations.

Key words: capital endowment, perceived value, government regulation, green technology adoption behavior, ordered Probit model

中图分类号:

F323.3

唐小清, 杨立敏, 刘晶, 马腾飞. 资本禀赋、感知价值、政府规制对农户绿色技术采纳行为的影响——基于四川省大竹县422份农户调查数据[J]. 中国农机化学报, 2024, 45(8): 330-337.

Tang Xiaoqing, Yang Limin, Liu Jing, Ma Tengfei. Impact of capital endowment, perceived value and government regulation on farmers' green technology adoption behavior: Based on 422 household survey data in Dazhu County, Sichuan Province [J]. Journal of Chinese Agricultural Mechanization, 2024, 45(8): 330-337.

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